50 is not 50 anymore!

Warning, this post is about people over 50, it may cause some readers offence!




I don't know about you but I am getting a bit peeved by all these ads lately for the "over 50's" for example

# have you got your funeral plan insurance sorted?

# now you're over 50 and no longer working full time you qualify for Australian Pensioners Insurance!

# radio discussions on "old" ( i.e over 50 years ) workers



What the %$#@ is this all about??

Don't they know that 50 is now the new 35, give or take a couple of years :-)

I wish I could retire or not work full time but with the size of my mortgage I'll probably be in the workforce until my 80's ( what a prospect!)

I don't plan to drop off the perch anytime soon ( see above, re: mortgage) and if I do, I don't think my family will be left destitute for my environmentally friendly burial.

Why are companies so keen to make us feel "old"?

Isn't it bizarre that when you are young you want to be seen and look older, then when you are older, you want to be young ( or some of us just want to be who we are, not seniors at the age of 50!)

It is well known that we are healthier than even before, more of us are still working and engaged in society, so why are some companies using age as their marketing strategy?  Is it the fear factor of growing old, I am not sure but it sure doesn't work for me, and a lot of people I know.

Remember the old phrase  " an oldie but  a goodie" is not a reference to people!


Less ageism please.